PrudentPrudent

Privacy Policy

Last updated: 30 September 2026

Prudent People Ltd (“Prudent People”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly and securely.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website, create an account, purchase or subscribe to our products or services, communicate with us, or otherwise interact with Prudent People Ltd.

1. Information We Collect

We may collect personal information that you provide directly to us, including:

  1. Your name and contact details, including your email address and telephone number;

  2. Billing, delivery and transaction information;

  3. Account and subscription information;

  4. Information submitted through forms, questionnaires or customer support enquiries;

  5. Health, medical or wellbeing information where required to provide a relevant product or service;

  6. Medical consent or other information required as part of an eligibility or consultation process;

  7. Marketing and communication preferences; and

  8. Any other information you choose to provide to us.

We may also automatically collect certain technical information when you use our website, including your IP address, browser type, device information, pages visited and interactions with our website.

2. Health and Special Category Data

Certain information relating to your health or medical history may be considered special category personal data under UK data protection law.

Where we process health information, we apply additional safeguards and only process this information where we have an appropriate lawful basis and a valid condition for processing special category data.

Depending on the circumstances, this may include your explicit consent or another lawful condition permitted under applicable data protection legislation.

We only collect health information that is reasonably necessary for the purpose for which it is requested.

3. How We Use Your Personal Information

We may use your personal information to:

  1. Create and manage your account;

  2. Process and fulfil purchases, orders and subscriptions;

  3. Provide the products and services you request;

  4. Assess eligibility for certain products or services where applicable;

  5. Communicate important information relating to your account, orders or subscriptions;

  6. Respond to enquiries and provide customer support;

  7. Improve our website, products and customer experience;

  8. Maintain the security and integrity of our website and services;

  9. Meet our legal, regulatory and compliance obligations;

  10. Prevent fraud, misuse or unauthorised activity; and

  11. Send marketing communications where you have consented to receive them or where otherwise permitted by law.

You can unsubscribe from marketing communications at any time.

4. Our Lawful Bases for Processing

We only process personal information where we have a valid legal basis for doing so.
Depending on the purpose of the processing, we may rely on:

Contract – where processing is necessary to provide a product or service you have requested.

Consent – where you have given us permission to process your information for a specific purpose.

Legal obligation – where processing is necessary for us to comply with applicable laws or regulatory requirements.

Legitimate interests – where processing is necessary for our legitimate business interests and those interests do not override your rights and freedoms.

Other lawful bases may apply where permitted by applicable data protection legislation.

Where special category data such as health information is processed, we will also identify an appropriate additional condition for processing that information.

5. Orders, Payments and Subscriptions

When you place an order or subscribe to a Prudent People product or service, we use your personal information to process the transaction, manage your subscription, arrange fulfilment and communicate with you about your order.

Payment information may be processed securely by third-party payment providers. We may not directly store your complete payment card details.

6. How We Share Your Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business and provide our services, including:

  1. Payment processors;

  2. Delivery and fulfilment providers;

  3. Website hosting and technology providers;

  4. Customer relationship management platforms;

  5. Email and communication providers;

  6. Analytics providers;

  7. Professional advisers;

  8. Healthcare professionals or service providers where relevant to the service being provided; and

  9. Regulatory authorities or law enforcement agencies where required by law.

Third-party service providers are only permitted to process personal data for the purposes for which it has been provided and must apply appropriate confidentiality and security measures.

7. Data Security

We use appropriate technical and organisational security measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

While we take reasonable precautions to protect your information, no internet-based service or electronic storage system can be guaranteed to be completely secure.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, regulatory and reporting requirements.

The length of time we retain information may depend on:

  1. The type of information;

  2. The purpose for which it was collected;

  3. Our contractual relationship with you;

  4. Applicable legal or regulatory requirements; and

  5. Whether information is required to establish, exercise or defend legal claims.

When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it where appropriate.

9. Your Rights

Depending on the circumstances and the lawful basis on which we process your information, you may have the right to:

  1. Request access to the personal information we hold about you;

  2. Request correction of inaccurate or incomplete information;

  3. Request deletion of your personal information;

  4. Request that we restrict the processing of your information;

  5. Object to certain types of processing;

  6. Request the transfer of your personal information where applicable;

  7. Withdraw consent where processing is based on consent; and

  8. Raise concerns about how your personal information is being handled.

These rights are not absolute and may be subject to certain legal limitations or exemptions.

To exercise any of these rights, please contact us using the details provided below.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices or legal and regulatory requirements.

Any updated version will be published on this page together with the date it was last revised.

We recommend reviewing this Privacy Policy periodically.

11. Contact Us

Prudent People Ltd
Company number: 08011647
Phone: (+44) 745 814 9216

You can also reach us through the Get in touch page.